Videos are quickly becoming an indispensible asset to industry. Because videos are so effective, it is important to have a quality video to have a quality effect on your clients. Dr. Campos creates quality videos because of his experience as a PhD scientist , teacher, and filmmaker.
- Advantages of Video
- Importance of High Quality
Advantages of Videos
Videos results in greater retention.
- Classic studies have shown that your clients will remember under 50% of what they only hear, under 50% of what they only see, but over 50% of what they both hear and see. (Fergus e.al., 1975; Paivio, 1975; Westhoff, 2004).
- Lents and Cifuentes (2009) showed that college students taking a video based Biology 104 class "performed (75.1%), as a group, as well as those who attended the traditional in-class lecture (76%) (p = 0.05)."
They concluded that students "are capable of learning the complicated course material
of Bio 104 that is normally conveyed through in-class lectures via video recordings." Additionally, "over 60% of students agreed that video improved the learning in the course."
- Wieling (2010) reported, "linear regression statistical analysis showed that
viewing online lectures as well as attending lectures in person has a
significant positive effect, on student exam grade.
Videos illustrate motion.
- While static photographs are sufficient for representing stationary products,
most life science applications require your clients to perform a dynamic procedure.
Videos demonstrate the processes that your clients need to learn much more effectively than any diagram with arrows labeled A, B and C.
- Vice President of Garnter (Andrews, 2010) said, "Video is particularly valuable for tasks that have emotional resonance or are procedurally oriented, involving technical and often visual
- A study (Donkor, 2010) compared prcoedural learning via text and video. They concluded that the practical skills acquired "were significantly higher among users
of video-based instructional materials. Finally, users of video-based instructional materials displayed significantly superior craftsmanship."
Videos make statistical business sense.
- The Wharton School of Business showed that video boosts comprehension and retention by 50% over a live presentation.
- DoubleClick found (2006) that viewers click the play button in videos twice as often as traditional image ads. And DoubleClick also found (2008) that the video complete rate was over 50%.
Videos are popular.
Seventy percent of adult internet users have used the internet to watch or download video. (Purcell, 2010)
The number of adults who have watched a video on line have doubled between 2006 and 2009. (Madden, 2009)
Forty-eight percent of Internet users watched video on a sharing site (Rainie, 2008), more than used a social networking site (35%) or downloaded a podcast (19%).
These studies were conducted by the non-profit, non-partisan organization, Pew Internet & American Life Project.
- Surveys of students preferences for educational technologies revealed that "Video conveyed the highest amount of enjoyment" compared to lecture and powerpoint presentations. (Tang, 2009)
Video use is accelerating.
- Video Web sites and social networking Web sites are expected to see the
strongest year-to-year growth at 153.9% and 43% (Scott, 2010)
- Cisco Visual Networking Index (VNI) Forecast, 2009-2014 rojected
global Internet traffic will increase more than fourfold by 2014 to 767 exabytes,
led primarily by the surge of high-bandwidth video viewed online.
"Digital video is steadily becoming the dominant media in which our
student demographic engages." (Young, 2010)
Experts recommend videos for business.
- Rick Bruner, research director at DoubleClick said videos "are quickly becoming the medium of choice to drive brand awareness and sales...there are clear ROI advantages."
- "Digital video is steadily becoming the dominant media in which our
student demographic engages." (Young, 2010)
- Christi Day, media strategy specialist of Southwest Airlines Co, said in 2010, "Video played an integral role in our broader external communication strategy."
Videos are another media outlet to expose your product to your market. You have probably maximized everything you can do with text. But
videos can be posted to YouTube, linked to on facebook pages, emailed directly to interested parties, streamed from your website.... Videos transform your products' presentation from
"overlooked passive scenery" into a "dynamic, memorable, and attention-grabbing experience."
Videos are the "new webpage." After the mid-nineties, companies were launching webpages because they knew how valuable the new technology would be. Now with
the advent of readily available streaming video, companies are creating videos for their webpages. While photographers can capture their subject with limited knowledge, companies
are discovering that quality videophers must be experts on the subject in order to direct not just camera and lighting, but writing, audio, and video editing as well.
Importance of High Quality in Videos
- Quality association: Your video with your company:
Your clients are more analytical and critical than the average consumer.
A minor flaw in presentation will cause instant skepticism towards your entire company.
You want a quality video that will reinforce your company's reputation of technical expertise.
Videos are "key for managing any company's image," (McGuire, 2008) "effective monitoring is key for managing any company's image.... online video clips produces powerful material to better support reputation management."
- Videos last forever. "Videos can sit on a
site for years and every time one is played it gains in value,
in terms of both revenue and in dwell time." (McEleny, 2010), "It gives people a reason to
come back. Online videos open up revenue streams and ad opportunities
while increasing stickiness."
- Positive results are linked only to quality of message. A seven year study by the Wharton School of business concluded that only the money
invested in "quality media communicating a relevant message" resulted in improved financial profits. There is no evidence that "just getting your name out there" will benefit your company.
See References .